Boise With Kids Branding

I worked with Becca, the owner of Boise With Kids, to develop a logo and brand for her “one-stop-shop resource” for families in the Treasure Valley.

When Becca and I were first dreaming up what the logo could be, she kept talking about vintage baseball logos. We worked through different iterations and treatments and finally landed with a classic logo that hints at retro, looks great on a raglan tee, and establishes a consistent look that Becca can apply across her website, social media, and on printed items and merch.

I further developed the brand by selecting fonts and colors that are retro and playful, and gave suggestions on how to use the brand on social media as well as website mockups to show Becca how her branding can be applied to her website.