Mosaic Church Branding

Mosaic Church in Mesa, Arizona was a start-up church with big visions and no branding when the lead pastor, John Pope, approached me to help with their branding.

I worked with the Mosaic team to develop a logo, brand framework, and initial brand image library that they can take and use as they build content and reach out to their audience.

With their final logo, the minimal icon is the shape of an M with several “broken” mosaic pieces, representing the brokeness of creation joining together to become the church body. The circular mark hints at everlasting unity in Christ.

The brand nods to the rich history of the church by using historical religious imagery and worn book pages but by applying them with minimal colors and a lot of white space, the brand still feels fresh and modern.